Development Review

Vol 27, Issue 1, 2018

An Analysis on Demographical Factors Influencing Tourist Behaviour in Bangladesh

Author(s) : Mustakkima Afrin, MSc UK, AMBA, AFHEA, PGCTHE

Abstract : 

This research paper analyses the vital decision-making variables of tourists choosing a particular tourist
destination. Tourism is one of the buzz words of the modern age. Bangladesh, being known as the land of the Royal
Bengal Tiger is a country of natural beauty of unique fascination. The eco-naturals of the country composed of
hills, rivers, lakes, forests, sea-beaches and the greeneries. Tourist destinations of Bangladesh also have excellent old
monuments and religious architectural places. Bangladesh is still unaware about the potentials of this sector though
the global tourism industry is steadily expanding. Research on tourist’s behaviour indicates a country can maximise
its tourism potential through efficiently managing its tourism policy based on the tourist’s behaviour. In 2012,
around 0.6 million tourists came to Bangladesh to visit and enjoy its beauty. The total contribution of tourism to
GDP was 4.4%, 3.8% to employment and 1.5% to investment in 2013. Bangladesh Parjatan Corporation (BPC)
looks after the tourism sector in Bangladesh under the Ministry of Civil Aviation and Tourism.The importance of
happiness parameters and available amenity information can help in synthesizing ecotourism programs in
hill-piedmont bound and terrace basin sea beach-delta Bangladesh. This paper analyses Bangladesh as a tourist
destination using available appropriate methods. The major concern of the research is to focus the factors by which
Bangladesh can be one of the tourist attractive countries in the world. The implications can aid the decision makers
in Bangladesh to develop at least one eco-tourism policy in the competitive business world.

Keywords : Terrace basin. eco-tourist destination, generational theory, brand image, tourist behaviour

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