Bangladesh Betar, the largest state-run broadcaster in Bangladesh, plays a crucial role in the country's mass media landscape. As the largest state-run broadcaster, it provides information, education, and entertainment to the public. The radio has evolved to meet evolving communication technologies and listener preferences, implementing modern initiatives like mobile applications, social media, and websites. A study evaluating the quality of Bangladesh Betar's programs revealed that a significant portion of listeners tune in regularly, with 92.84% believing radio plays a vital role in enhancing public participation in government services. The study also outlines strategies for Bangladesh Betar to navigate global competition in the context of the fourth industrial revolution.